WOOD TYPE: GOTHIC


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Wood type can be divided into three major categories: Gothic, Roman, and Antique. Gothic is known by that name primarily in the US, and by other names elsewhere. The more generic name is “sans-serif,” meaning “without serifs” in French. Serifs are the decorative cross strokes at the end of the main strokes of a letter. Gothic wood-type was first introduced in the 1830s and was shortly followed by a full array of line sizes, widths, and decorative variations. From the 1850s through the 1870s, many subcategories of Gothic were developed, including Tuscan, Round, and Runic. Gothic in the 1800s was widely used for posters. Today, it is used on traffic signs and the logos of high-tech companies, and it is the primary typeface on the Internet. Our “Gothic” sample below is an X Condensed version made by the Hamilton Co.


 
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