WOOD TYPE: KAUFMANN
Kaufmann is named after Max R. Kaufmann who designed the typeface for the ATF (American Type Foundry). It was released in 1936 as a metal typeface in standard and bold versions. Kaufmann is a script typeface with lower case letters that fit closely to form a cursive style that has an informal look and is very readable. The even weight of the stroke made Kaufmann a popular choice for script neon signs, in addition to its many print uses. Within two years of its release Kaufmann was included in the Hamilton Wood Type catalog for 1938 and was soon featured by other wood type manufactures. Our sample “American” is a 10 line type from the Acme Wood Type Co. of New York.